Amarra Prom Dresses

Amarra prom dresses are exclusively stocked in South Wales at CityProm and we couldn't be more excited. As one of just a handful of UK boutiques chosen to carry this fabulous American label, we're proud to bring something genuinely new to our collections this season.

Amarra is fun, vibrant, and unapologetically youthful; a US brand that captures the true spirit of prom night in every design. This year's collection blends elegance with modern trends, so whatever your style, there's an Amarra dress waiting to become your perfect prom dress. Think sequins, tulle, stretch jersey, delicate feather detailing, and all the sparkle prom night deserves.

Book your private appointment to be one of the first in South Wales to try the Amarra collection.

Book an appointment

Your Private Appointment

Every CityProm appointment is exclusively yours. We welcome one family at a time, giving you full, private use of the boutique for a whole hour; no rushing, no sharing the rails, just you, your family and us. Your appointment includes 1-2-1 styling advice, helping you try on a wide choice of dresses until you find the one that's perfectly, unmistakably you.

Buy on the Day & Take Away

Fall in love with a dress in stock? It's yours to take away on the day. And if you have your heart set on a different colour or size, just ask — we're happy to make enquiries with our suppliers on your behalf.

Book an appointment

Special Orders

Special orders are a little more bespoke, so please allow several weeks for these to arrive. It's worth keeping this in mind when planning your appointment, especially if your prom date is fast approaching.

Amarra Prom Dresses — Cardiff & Newport, South Wales

Want to see more of the range first? Browse the full Amarra prom collection here. Then simply book your appointment or request a call back, and we'll be delighted to help you find your perfect prom dress. We can't wait to meet you.