Book your appointment today
At CityProm, we do things differently. No crowded rails. No pressure. No confusion. Just you, your loved ones, and your own personal stylist in a relaxed, private space.
We take the time to get to know you, your style and help you discover a dress that makes you feel amazing.
Appointments are essential, and spaces fill up fast — especially during prom season from October to June. Book your 1-2-1 appointment now to see why CityProm is Cardiff's favourite prom dress boutique.
Why choose CityProm?
The leading prom shop that Cardiff trusts.
We’re proud to be one of the most recommended and loved prom dress shops in Cardiff. For over 17 years, CityProm has helped thousands of girls across Cardiff, Newport, The Valleys and even as far as London find their perfect prom look.
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Exclusive designers only available at CityProm in Cardiff and South Wales.
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One customer, one appointment; always.
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No duplicates at your prom.
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Hundreds of happy customers.
What can I expect at my appointment?
First things first, we cannot wait to meet you! Your appointment will be a relaxed, unhurried affair. We've been styling prom girls since 2008, so we've seen every shape, size, and personality walk through our doors, and we love it every time.
Privacy comes first; you'll have the entire boutique to yourselves. We'll start with a chat about your ideas and inspiration, so bring any screenshots you've saved; they help us pull similar looks from the rails as a starting point. No ideas yet? That's just as wonderful — we'll narrow things down by silhouette, body shape, hair, and skin tone, and pull the gowns you're naturally drawn to as you browse. We'll talk through price points as we go — most dresses sit around the £550 mark, with a few very special ones nearer £700, and our starting price is £399.
Is there a charge for appointments?
Only during peak season — and we'll always let you know if your requested date falls within it. Our busiest times run from October to July (especially in the school holidays) and during special promotional events. To help us avoid no-shows and cancellations, we occasionally introduce a small appointment charge during these peak periods.
In over seventeen years in the prom business, we've learned that our customers love a quality, unhurried appointment in one boutique — with beautiful gowns, beautifully displayed, and in excellent condition. That's what a peak-season fee helps us protect. We'll always confirm at the time of your enquiry, or while booking, whether your appointment falls within peak season.
If a fee applies: it's £25 for your first hour-long private appointment, covering a private style consultation that's valuable even if you don't purchase on the day. Find your dream dress with us, and that £25 is fully redeemable against any purchase made either on the day, or at a follow-up appointment. Payment is required at the point of booking.