SALE NOW ON – Visit Today- By Appointment

Updated March 2024

Prom dress sale now on. Many items reduced by as much as fifty percent. Other older stock can be picked up from as little as £99. Do you love our prom dress collection but find they are a little out of your budget? well now is the time to pick up a great prom dress at a fraction of the original cost. The City Prom Sale is now on and continues throughout the year.

Great Reductions in the City Prom Sale

Just some of the fabulous dresses in the City Prom Sale, text  07813 133794 to see if the following dresses are still available, and confirm the size and colours available in the sale.

At this time of the year we have to say goodbye to many discontinued styles to make room on our rails for new collections.

Love what you see? Book your appointment today

Call 07813 133794

Below are just a few of the styles in our prom dress sale, for more information on any styles, sizes, prices etc, just drop us an email at


*Please be ready to purchase and take away on the day, as no items can be put on hold or payment plans offered* 

Great reductions to be had with prices starting from as little as £99.

Choose from Mori Lee Prom Dresses, Rachel Allan Prom dresses, Colette prom dresses or Ellie Wilde prom dresses. All one-off styles that will not be repeated into 2023. The perfect time to start your search for your dream dress.


Prom Dress Sale

As usual City Prom operates on an appointment only basis, (with a charge of £25 for an hours appointment during peek times) however during the sale period September to before October half term, no charge is made for an appointment but we still advise an appointment in order to have the boutique to yourself. Its worth noting though at these prices dresses don't stick around for long, so first come bags the best dresses.



Book Now to Attend The Mori Lee Prom 2023 Trunk Show this October half term.

Prom Dress Shopping this half term in Cardiff

Established in 2008 City Prom was the first stand alone prom dress shop in Cardiff.  This October half term, we are hosting the Mori Lee prom dress trunk show. Read on to learn more about the launch of prom 2023 and the fabulous Mori Lee prom collection.

During half term (English October 25-30th, Wales October 31-6 November) we launch the Mori Lee 2023 prom dress collection. Over thirty sample prom dresses, not yet available in store will be available. These styles can be ordered in sizes 00-26. It’s the perfect time to start your search for your dream dress. Book your appointment today at City Prom, prom dress boutique in Cardiff.

What is a trunk show  

At City Prom, we only stock dresses from a small selection of designers. We choose the designers that best fit our customers, as well as being sure to only use brands that can deliver on timescales, quality and produce a fabulous new collection year on year.

When doing our annual buying with our designers, we view the full collection which may include dresses at a higher price point, those that are a bit more daring, or styles that we love but are just not as popular with our customers. What we order and bring into the store, is what sells well to Cardiff and South Wales customers. Dresses that suit our customers taste and price point.


However, there are many styles we decided to leave behind when we do our buying for the boutique. During a trunk show you will get to see the very latest designs along side styles that we wouldn’t normally stock. Styles that are a little more unique, daring or fashion forward. So, if you are looking for something a little different, then this is your time to visit.

Five reasons to visit our dress shop in Cardiff during a half term

  • You want to be one of the first to secure your dress
  • You have a petite or plus size body shape (ie size double zero or size twenty-six)
  • You are looking for something utterly unique
  • You like to be organsised and plan ahead
  • Your parents and family are more available during school holidays

Some points to remember

We are appointments only. Each private 1-2-1 appointment lasts an hour

Please ensure your parent or guardian books and attends the appointment

Bring the person whose opinion you value most to the appointment (Mum/Nan/Dad/Bestie)

Have an honest discussion with the purchaser of your prom dress about budget. At City Prom our dresses range from £399-£1100. We have a dress for every budget, however it’s not advisable to try dresses out of your price point, it only leads to disappointment.

Unlike the other school holiday periods (February & May), we do not charge an appointment fee during the October half term break.

These sample dresses are only in store for two weeks, so be prepared to say yes to the dress, as it may not be in store again, for a second try on.


Want to know more about the Mori Lee Trunk Show

City Prom -Prom Dress Shop in Cardiff- Call Now

Message us anytime not just during shop opening hours, to make an appointment or just to chat about appointments, a certain style or price points. There are lots of ways to get in touch

Yellow and Gold Prom Dresses

Here at City Prom, we have a lovely collection of yellow and gold prom dresses, from slinky fitted satin or lace styles to sparkly printed gold princess style prom dresses. We are stockist of major US brands Mori Lee Prom, Sherri Hill UK, Amarra Prom, Colette by Daphne and Ellie Wilde. In store you will find a varied collection of prom dresses with many more available to order.

Book your appointment today to visit to select your prom or special occasion gown.

We offer appointments Tuesday to Friday 12pm-6pm, 10am-6pm on Saturday & Sundays. Call now to book your appointment. Phone 07813 133794. Due to the seasonal nature of the prom business and the fact that many of our customers are only available after school and at weekends, our diary does get very busy, so book early to avoid disapointment. We offer private 1-2-1 appointments where you will have the whole boutique to yourself and your family. Our friendly helpful consultant will guide you through the rails offering as much or as little advice as required. Most dresses are available to take away on the day alternativly an ordering service may be available depending on the style and lead time before your wear date.

Book your private,  1-2-1 appointment today by calling 07813 133794. Please note we operate by appointment only and may not be able to assist you if you arrive without an appointment. City Prom established prom dress shop in Cardiff. 820 Newport Road Cardiff CF3 4LH.

Gorgeous Green Prom Dresses

Here at City Prom we have a great choice of green prom dresses. Whether you are looking for slinky satins, full princess ballgowns or layers of tiered tulle dresses. Within our green prom dresses range we have shades of emerald, jade, hunter, mint and sage colours of green prom dresses. Something for everone to suit every complexion and skin tone.


We are delighted to bring the amazing Amarra prom dress collection from the US to Cardiff, South Wales. This prom 2024 collection is fun, flirty and fabulous and offers something a little different to our range. see it in stock now at City Prom at 820 Newport Road in Cardiff. Book in advance to secure your private 1-2-1 appointment. Call or text 07813 133794 for more information or to book.

Looking for a green prom dress in Cardiff then you must include an appointment at City Prom. Established in 2008 City Prom is the prom dress shop of choice for all Cardiff and Newport prom girls.

Exclusive South Wales stockist of Ellie Wilde prom dresses, this varied collection offers a great choice of prom dresses in all shades and colours with styles to suit all body shapes and sizes. Book your appointment today for friendly and helpful advice during your private 1-2-1 consultation.

Unique Black Prom Dresses -Cardiff Prom Dresses at City Prom

Looking for a black prom dress in Cardiff? Then book your appointment to visit City Prom, Find us at 820 Newport Road, in Cardiff. We offer 1-2-1 personal appointments to view our collections of black prom dresses. Our prom 2024 styles are in store now and selling fast.

Take a look at some of the styles available from our new label Amarra Prom, exclusive to South Wales we are the only stockist of this amazing US brand.

Established label Mori Lee Prom is one of our long standing suppliers. If you are looking for a satin ballgown, style 47056 is a stnning black prom dress as is 48022 if you are looking for something a little more figure hugging. Take a look below then give ius a call to book your appointment.